Your website is your digital office front door. It should make it easy for clients to find and contact you. Here are the essentials:
Clear Contact Info
Place your phone number and email at the top of every page. Clients should not have to search for your contact info. Make it visible and easy to find. Consider adding a contact form for quick messages. This ensures clients can reach you in the way that suits them best.
Service List
Clearly list the services you offer. Use bullet points for easy reading. Be specific and detailed. Let clients know exactly what you can do for them. This helps potential clients understand if you are the right fit for their needs. It also shows your expertise in different areas.
Testimonials
Show what your clients say about your work. Positive reviews build trust and credibility. Ask happy clients to share their experiences. Display these testimonials prominently on your site. They act as word-of-mouth recommendations and can influence new clients to choose your services.
Gallery
Include photos of your past projects. High-quality images show your skills and the quality of your work. Before-and-after photos are particularly effective. They highlight your ability to transform spaces. A gallery can also inspire potential clients by showcasing what is possible.
BlogShare tips and industry news. This helps with SEO and keeps your site fresh. Regular updates show that you are active and engaged in your field. Write about common questions or issues your clients face. Offer solutions and insights. A blog positions you as an expert and helps attract organic traffic to your site.Easy NavigationEnsure your site is easy to navigate. A clear, simple menu helps clients find what they need quickly. Avoid clutter and complicated layouts. Keep it straightforward. This improves the user experience and keeps clients on your site longer.Mobile-Friendly DesignMake sure your site works well on all devices. Many clients will visit your site from their phones. A mobile-friendly design ensures they have a good experience no matter how they access your site. Google also ranks mobile-friendly sites higher, helping you get found online.Fast Loading SpeedClients won't wait for a slow site to load. Optimize your site for speed. This includes compressing images, using efficient coding, and minimizing the use of heavy plugins. A fast site keeps clients happy and improves your search engine ranking.Strong Calls to ActionGuide clients to take the next step. Whether it’s contacting you, requesting a quote, or booking a service, make it clear what you want them to do. Use strong, direct language and place CTAs in prominent positions on your site.At WebsitesForTrades.ca, we’re here to help you create a website that works for your trade business. Follow these tips to build a site that attracts clients and drives success or call us. We are happy to get started on creating a website that showcases your skills and brings in more clients today!